Professional Development & Training Frequently Asked Questions

Q: What kind of seminars does the DMA hold?

A: DMA holds various B-to-B and B-to-C topics for direct and interactive marketers at every level. We offer training across the US from the fundamentals to creative development to interactive marketing to strategic development.

Q: Who teaches DMA seminars?

A: DMA seminars are taught by the industry's leading experts who have years of experience helping people succeed in the direct marketing.

Q: What is the cost of these seminars?

A: Seminars range from $699-$1,800 depending on the length and topic of the seminar.

Q: Where are DMA seminars held?

A: DMA seminars are held across the country in cities like Atlanta, Baltimore, Boston, Chicago, Denver, Los Angeles, Minneapolis, New York, San Francisco and St. Louis. We are rolling out our best seminars to more cities each year. If your DM Club would like to bring a DMA seminar to your area, please contact Ashley Joseph at 212.790.1478 or ajoseph@the-dma.org for more information.

Q: How long are the seminars?

A: The seminars range from 1-3 days depending on the topic covered.

Q: Who do I contact if I have any questions about which course is best for me?

A: Please contact Ashley at 212.790.1478 or ajoseph@the-dma.org for any specific course content information or seminar recommendations.

Q: Do you offer in-house/custom training?

A: DMA can bring any of our seminars to your organization and tailor it to your specific needs and objectives…even to the management levels for whom it is given. A DMA In-House seminar may be the ideal way for your staff to benefit from DMA Training and you'll save significantly on travel expenses and spend less time away from the office. For more information, please click here and/or fill out the online form and our In-House Coordinator will be in touch with you shortly.

Q: Do you offer a Certificate Program?

A: DMA's Certificate in Direct Marketing is the only certificate of its kind for direct marketers in the country. This program is designed to help newcomers, as well as seasoned professionals, learn innovative approaches that will impact their on-the-job-performance. What's more, the program's extremely flexible. The two pre-requisite and two elective courses can be taken over a 18 month period, beginning when the first course is taken, to accommodate demanding work schedules.

For more information or to submit an application, click here or call 212.768.7277, ext. 1478.

Q: Do I have to fill out a Search Engine Marketing Certification Application Form in order to take Level I and/or Level II Online Courses?

A: No. Participants have the option of registering for Level I and/or Level II online courses without applying for Certification. However, in order to become a DMA Certified Search Marketer you must fill out the application form and return with fee, and register for both Level I and Level II courses. Click here for more information.

Q: What have past attendees said about DMA seminars?

A: Here are a few testimonials from our seminar attendees:

"This is an excellent, well-structured, well-developed course that addresses both the general concepts and the technical reasoning behind database marketing."

Manager Marketing Support, Mercantile Software Systems

"Wow! Great new info I can't wait to try. And it's stuff I can use immediately. Also a great refresher of things I've forgotten to do in the rush of deadlines. Thank you - and I bet my customers will thank me!"

Product Manager, Physician Sales & Service PSS

"I wish I had taken this 5 years ago. This course is what distinguishes direct marketing from advertising and promotion."

Project Team Director, Maritz Performance Improvement Company

"Fabulous! A treasure trove of experience that provides the information I need in a format that is straighforward 'tried and true' and readily applicable. I hit the ground running when I left the course."

Marketing Specialist, PCSD Corporation

"I have never been to a seminar that was so specific and relevant to what I need to know. It was extremely useful and I will refer back to the material for years to come."

Marketing Analyst/Planner, Norm Thompson Outfitters, Inc.

"This seminar exceeded my expectations. If all DMA workshops are this informative, I would only attend DMA programs."

Manager, Membership Marketing, American Academy of Family Physicians

"This has been the most productive and useful seminar that I have attended. The information was presented clearly and the methods discussed will impact our business immediately."

Director, Circulation & Planning, Hammacher Schlemmer

"Excellent overview of loyalty and very relevant insights for people being introduced to the world of loyalty."

CEO - Ampersand

'Wonderful! Very smooth presentation - engaging. My attention was maintained throughout. All presentations were of long-term deliverable value."

Marketing Project Administrator, World Vision U.S.

"Excellent leadership in running the meeting coupled with relevant information."

Senior Manager, Verizon Communications

"The big book of materials and how it is categorized can be used in the future."

Marketing Coordinator, Scholastic, Inc.

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