DMA Press Releases

DMA works to "get the word out" about the Direct Marketing industry, communicating and interpreting events and trends to the national and local media. Here is a list of press releases by DMA.

December 10, 2008
S. Murray Gaylord and NYTimes.com Present Today's NCDM 2008 Keynote
The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine will conclude today at the Gaylord Palms resort in Orlando, Florida. S. Murray Gaylord, vice president, marketing and customer insights for NYTimes.com addressed attendees this morning with his keynote presentation entitled “What You Can Do to Win and Measure Success in the Digital Revolution.”

December 9, 2008
2008 NCDM Database Excellence Awards Presented Today in Orlando
The Direct Marketing Association (DMA) and DIRECT magazine today announced the 2008 NCDM Database Excellence Awards winners.

December 8, 2008
The Walt Disney Company and Tom Boyles Invite You To Be Their Guest at Today's 2008 NCDM Keynote
The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, today kicked off at the Gaylord Palms Resort in Orlando, Florida. This afternoon, Tom Boyles, senior vice president, global customer managed relationships for the Walt Disney Company will address attendees during his luncheon keynote entitled “Understanding the Customer Focused Journey and Where It’s Likely To Go.”

December 4, 2008
DMA Names Jodie Sangster Vice President, Global Compliance
Direct Marketing Association (DMA) today announced that Jodie Sangster, in-house legal counsel and chief privacy and compliance officer, Acxiom Asia Pacific, has joined DMA as its vice president, global compliance. She will report directly to Senny Boone, senior vice president, corporate and social responsibility and will be based in DMA’s Washington, DC office.

December 2, 2008
2008 NCDM Database Excellence Awards Finalists Announced
The Direct Marketing Association (DMA) and DIRECT magazine today announced the ten finalists of the 2008 NCDM Database Excellence Awards.

November 25, 2008
DMA Premieres Library of ECHO Awards Case Studies
The Direct Marketing Association (DMA) today announced its new Library of ECHO Awards Case Studies, a web-based subscription plan allowing viewers to read the marketing strategies, dive deep into media selections and tactics, click around creatives, as well as see award winning results from DMA’s 2008 International ECHO Awards winners.

November 24, 2008
Five Tracks, Six Intensive Sessions, and 40 Concurrent Sessions to be Featured at NCDM 2008
The National Center for Database Marketing (NCDM) 2008 conference, co-produced by the Direct Marketing Association (DMA) and DIRECT magazine, is taking the lead on offering comprehensive education to marketers entering the new era of database marketing.

November 19, 2008
Email Experience Council Releases Retail Email Subscription Benchmark Study
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of its third annual “Retail Email Subscription Benchmark Study.” The new study examined the opt-in practices of 120 of the top online retailers tracked via the Retail Email Blog and found that there is a clear trend toward richer subscription processes.

November 19, 2008
NCDM Announces Keynote Speakers for 2008 Conference
The National Center for Database Marketing (NCDM) today announced its keynote speakers for the upcoming NCDM 2008 Conference. Co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, NCDM will take place December 8-10 at the Gaylord Palms Resort in Orlando, Florida.

November 18, 2008
Direct Marketing Educational Foundation Hosts Student Career Forum
The Direct Marketing Educational Foundation (DMEF) recently hosted its Annual Student Career Forum at the Ney Center in New York City, carrying on the annual tradition first initiated by The Lee Epstein Fund. The Forum is sponsored in large part by The Lee Epstein Fund, which was created as a DMEF Endowment Trust to continue the vision of its namesake to support students and their educational needs. With over 100 students from tri-state area colleges and universities in attendance, DMEF worked diligently on its mission: to attract, educate, and place top college students in the business of direct/interactive marketing.

November 11, 2008
DMA Praises FTC for Improving Accuracy of National Do Not Call Registry by Addressing List Hygiene Issues
Direct Marketing Association (DMA) president and CEO John A. Greco, Jr. today praised the Federal Trade Commission (FTC) for improving the accuracy of the National Do Not Call Registry by hiring an outside contractor to remove disconnected, reassigned and abandoned phone numbers from the registry. The action, which was encouraged and prompted by the DMA, was highlighted in the FTC’s report to Congress Regarding the Accuracy of the Do Not Call Registry pursuant to the Do-Not-Call Improvement Act of 2007 (DNCIA).

November 11, 2008
National Center for Database Marketing (NCDM) Spotlights Special Features of 2008 Event
The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, will take place December 8-10 at the Gaylord Palms Resort in Orlando, Florida. As the role of today’s database marketer evolves and economic pressures affect bottom lines, attending NCDM 2008 is vital preparation for entering the new era of database marketing.

November 3, 2008
Call for Nominations eec People's Choice: 2009 Best in Email Award
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced a call for nominations for the eec People’s Choice: 2009 Best in Email Award. The award, which debuted last year as the Email Performance Award, will be presented to an individual or organization that has created an email marketing campaign which best demonstrates the full power of the email marketing channel.

October 29, 2008
Direct Marketing Association Announces Partnership with China Direct Mail Association
The Direct Marketing Association (DMA) today announced a partnership with the China Direct Mail Association (CDMA), which is owned by the China Post, to promote business development in light of the economic globalization and blooming direct mail business across China.

October 21, 2008
Call for Nominations: DMANF's 2009 Max L. Hart Nonprofit Achievement Award
Each year, the Direct Marketing Association Nonprofit Federation (DMANF) presents the Max L. Hart Nonprofit Achievement Award to an exceptional fundraising professional who has a strong track record of service, leadership, innovation, and integrity. The DMANF is now seeking nominations for the 2009 award, and the deadline for submission is Friday, November 7, 2008.

October 15, 2008
DMA Introduces 'Green Marketing' Professional Development Program: A Certificate in Eco-Responsible Marketing
For the first time in marketing, professionals have an opportunity to earn "green marketing" career education credentials through the DMA Certificate in Environmentally Responsible Marketing (ERM), a new program of the Direct Marketing Association (DMA). Professionals who complete the 11-course curriculum will earn an ERM Certificate, and will gain knowledge and tools to consider environmental outcomes in their overall direct marketing planning, strategy, and tactical decision-making.

October 15, 2008
DMA PRESENTS 2008 INTERNATIONAL ECHO AWARDS DURING DMA08 IN LAS VEGAS
The Direct Marketing Association (DMA) last evening presented its 2008 International ECHO Awards during a ceremony hosted by "Tonight Show" host Jay Leno at the Bellagio Las Vegas. DMA presented a total of 92 ECHO Awards to multichannel direct marketing campaigns from all over the globe.

October 15, 2008
DMA PRESENTS 2008 INTERNATIONAL ECHO AWARDS: COMPLETE LIST OF WINNERS
DMA presented its 2008 International ECHO Awards at the Bellagio Las Vegas during DMA08 Conference & Exhibiton on Tuesday night, Oct. 14. The following is the complete list of this year's winners.

October 14, 2008
DMA Names eBay 2008 Marketer of the Year During DMA08 in Las Vegas
The Direct Marketing Association (DMA) today honored eBay with their 2008 Marketer of the Year Award during a ceremony at the Las Vegas Convention Center, held during the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing.

October 14, 2008
Two New Directors Join DMA Board for 2008-2009
The Direct Marketing Association (DMA) today announced that two members will be joining the Board of Directors for 2008-2009 to fill two unexpired terms. They will be joining 15 newly elected members, one ex-officio member, as well as 22 other sitting Board members. They are: Kimberley Partoll, executive vice president, Paid Services & New Ventures, AOL, and Gian-Carlo Peressutti, senior vice president of public affairs, R.R. Donnelley.

October 13, 2008
DIRECT MARKETING ADVERTISING EXPENDITURES ACCOUNT FOR 53% OF TOTAL ADVERTISING EXPENDITURES, DMA S 'POWER OF DIRECT MARKETING' REPORT UNVEILS
The Direct Marketing Association (DMA) today released The Power of Direct Marketing, an annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in conjunction with the DMA08 Conference and Exhibition, the Global Event for Integrated Marketing.

October 13, 2008
DMA S QUARTERLY BUSINESS REVIEW (QBR) FINDS DIRECT MARKETERS LOOKING TO MODEST GROWTH DESPITE DECLINE IN YEAR-OVER-YEAR REVENUE FOR QUARTER III
The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the third quarter of 2008, complete with 2009 forecasts for marketers and suppliers, in conjunction with the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing.

October 13, 2008
Direct Marketing Association Announces Future of Business-to-Consumer Communications
The Direct Marketing Association (DMA), the trusted consumer preference service leader in America for the past 36 years, today announced the launch of its newly expanded consumer choice portal site, DMAchoice.org. The announcement was made today by DMA President & CEO, John A. Greco, Jr., at the DMA08 Conference and Exhibition, the Global Event for Integrated Marketing, in Las Vegas, Nevada.

October 13, 2008
Direct Marketing Educational Foundation Honors Jon Roska and Scholastic at Annual Awards Dinner
The Direct Marketing Educational Foundation (DMEF) gathered hundreds of direct marketing professionals Saturday night at the Bellagio Hotel, Las Vegas for their Annual Awards Dinner, held in conjunction with the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing.

October 12, 2008
DMA Board Elects Kelly Browning 2009 Chairman of the Board; Sixteen New Directors Joined Board at Annual Business Meeting
The Direct Marketing Association (DMA) Board of Directors today announced the election of new officers and Board members for 2008-2009. The terms of office commenced at DMA’s Annual Business Meeting, which was held today at the Bellagio Hotel and Casino, Las Vegas.

October 11, 2008
DIRECT MARKETING EDUCATIONAL FOUNDATION ELECTS GARY S. LABEN 2009 CHAIRMAN OF THE BOARD
The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and thirteen new members to its Board of Trustees for 2008-2009. The terms commenced earlier today at DMEF’s Annual Meeting, which was held at the Bellagio Hotel, Las Vegas.

October 11, 2008
Direct Marketing Association Kicks Off DMA08 Annual Conference & Exhibition in Las Vegas r u Connected?
DMA today kicks off DMA08 Conference & Exhibition, the Global Event for Integrated Marketing in Las Vegas, Nevada, asking the question, “r u Connected?” Las Vegas is a mecca for shopping, dining, entertainment, and even family vacations.

October 6, 2008
DMA Utilizes Specialized "Voice of Customer" Research to Improve DMA08 and Future Conferences
The Direct Marketing Association (DMA) is nearing the kick-off of this year’s annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing. DMA is more committed than ever to providing a vibrant and relevant conference for both the loyal marketers who have been attending for years and the new generation of marketers attending in Las Vegas this year, for the first time.

October 3, 2008
Direct Marketing Association Announces Partnership to Create Arab DMA in Saudi Arabia
The Direct Marketing Association (DMA) today announced a partnership with Direct Marketing Services YMH LLC, who is currently in a joint venture with the Saudi Post, to develop the direct mail industry and work toward the creation and operation of the Arab Direct Marketing Association (ADMA), as well as develop direct marketing across the global Pan-Arab community.

October 1, 2008
Email Experience Council Releases Email Marketing Q&A's
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of the Email Marketing Q&A’s, a set of 20 commonly asked email marketing questions and their answers.

September 29, 2008
DMA08 Connects Web 2.Next With Attendees Puts Conference in their Hands
For the first time ever, the Direct Marketing Association’s (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips.

September 29, 2008
DMA08 Connects Web 2.Next With Attendees Puts Conference in their Hands
For the first time ever, the Direct Marketing Association’s (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips.

September 29, 2008
DMA08 Connects Web 2.Next With Attendees Puts Conference in their Hands
For the first time ever, the Direct Marketing Association’s (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips.

September 26, 2008
DMA Names Neil C. O'Keefe as Vice President Catalog and Multichannel Merchant Segment
Direct Marketing Association (DMA) today announced that Neil C. O’Keefe, vice president, marketing for Spiegel Brands, will join DMA as its vice president, catalog and multichannel merchant segment, reporting directly to Ken Ebeling, senior vice president, member and segment services. O’Keefe will begin on September 30 and will be based in DMA’s New York headquarters.

September 24, 2008
Direct Marketing Educational Foundation Announces Inaugural Shankar-Spiegel Award Winner
The Direct Marketing Educational Foundation (DMEF) today announced that Anita Man Luo of the University of Connecticut will be presented with the first-ever DMEF Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing. Andrew Stephen of Columbia University and Seshadri Tirunillai of the University of Southern California will receive Honorable Mentions.

September 16, 2008
DMA's Qarterly Business Review (QBR) for Quarter II Indicates Growth in Profitability Despite Decline in Year-Over-Year Revenue
The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the second quarter of 2008.

September 4, 2008
DIRECT MARKETING ASSOCIATION NAMES SENNY BOONE AS NEW SENIOR VICE PRESIDENT, CORPORATE AND SOCIAL RESPONSIBILITY

September 2, 2008
Direct Marketing Educational Foundation Announces Partnership with Elsevier
The Direct Marketing Educational Foundation (DMEF) today announced a new publishing partnership for the Journal of Interactive Marketing® (JIM). Effective January 1, 2009, Elsevier will be publisher of the JIM, making the latest research available both in print and online. The JIM is regarded as the leading peer-reviewed, academic research journal in the areas of direct, interactive, database, and Internet marketing.

August 27, 2008
'Loyalty Programs: A Cross Industry-Analysis of Usage and Effectiveness'
The Direct Marketing Association (DMA) today released “Loyalty Programs: A Cross-Industry Analysis of Usage and Effectiveness.” This first-ever report, which focuses solely on loyalty marketing, is designed to provide marketers with a snapshot view of loyalty marketing strategies as a whole, as well as within different industry segments.

August 26, 2008
Email Experience Council Releases Retail Email Guide to the Holiday Season
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of the Retail Email Guide to the Holiday Season.

August 25, 2008
Direct Marketing Association Launches DMA Career Center
The Direct Marketing Association (DMA) today launched the newly designed DMA Career Center, the largest online career center for direct marketing professionals.

August 25, 2008
Direct Marketing Association Launches DMA Career Center
The Direct Marketing Association (DMA) today launched the newly designed DMA Career Center, the largest online career center for direct marketing professionals.

August 21, 2008
Email Experience Council Announces Roundtable and Advisory Committee Chair Election Results
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the 2008 Member Roundtables and Advisory Committee chair election results.

August 20, 2008
DMA Releases 16th Annual 'State of the Catalog Industry'
The Direct Marketing Association (DMA) today released the “State of the Catalog Industry, 2008 edition.” Now in its 16th year, the report has continued to evolve since its first publication. There have been numerous changes in technology, techniques, and the industry as a whole. DMA’s survey and report has changed accordingly, although its purpose to present baseline metrics for companies who sell goods to consumers and businesses from a remote location, has remained the same.

August 13, 2008
DMA08 Connects Attendees to State of the Art Education
The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition will give attendees valuable tools to effectively target and retain their customers. At DMA08, the Global Event for Integrated Marketing, being held October 11–16 in Las Vegas, attendees will be trained by the most experienced marketers when they participate in the Direct Marketing Basics and the Database & Analytics educational tracks.

August 13, 2008
DMANF Recognizes Operation Smile as 2008 Nonprofit Organization of the Year
The Direct Marketing Association’s Nonprofit Federation (DMANF) today announced that Operation Smile is the winner of its 2008 Nonprofit Organization of the Year Award, which annually recognizes an outstanding achievement by a nonprofit organization using direct-response marketing to advance its mission. The award will be presented on Friday, August 15 at a luncheon that will conclude the DMANF’s New York Nonprofit Conference, which will be held August 14-15 at the world-famous Waldorf=Astoria Hotel in Manhattan.

August 13, 2008
Email Experience Council Launches Speakers Bureau
e Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the official launch of the eec Speakers Bureau. Composed of experienced eec members, the speakers have committed to making themselves available to speak at events that currently have little or no programming about email marketing.

August 12, 2008
2008 DMA Hall of Fame Winners Announced: Jan Brandt, Andi Emerson, W. Howard Lester, Charles Williams
The Direct Marketing Association (DMA) today announced its 2008 Hall of Fame inductees: Jan Brandt, vice chair emeritus, AOL and member, Pilot Group; the late Andi Emerson, founder, president, and board chair, John Caples International Awards; W. Howard Lester, chairman of the board and chief executive officer, Williams-Sonoma; and Charles Williams, founder and director emeritus, Williams-Sonoma.

August 11, 2008
'Direct Mail Best Practices, Benchmarks, and Strategies' DMA Releases First of Its Kind Report
The Direct Marketing Association (DMA) today released “Direct Mail Best Practices, Benchmarks, and Strategies,” an inaugural report designed to provide knowledge of current best practices in the direct mail arena.

July 30, 2008
MEDIA ADVISORY: DMANF TO ANNOUNCE WINNER OF 2008 ORGANIZATION OF THE YEAR AWARD
Winner will be Announced at Conclusion of DMANF’s 2008 New York Nonprofit Conference

July 29, 2008
DMA08 Extra Opportunities, Special Sessions and Events for Attendees
The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that runs October 11-16 in Las Vegas, will offer attendees special attention. Whether it’s a full day of Spanish language programming or the brand new DMA08 Master Class, attendees will find exactly what they’re looking for.

July 28, 2008
Direct Marketing Educational Foundation Announces 2008 Collegiate ECHO Awards Winners
The Direct Marketing Educational Foundation (DMEF) today announced the winners of the 2008 DMEF Collegiate ECHO Awards: The University of Northern Colorado (undergraduate team), and Baruch College (graduate team). The 2008 competition, sponsored by Pitney Bowes — an internationally recognized, leading provider of mailstream technology solutions — was conducted during the Fall 2007 and Spring 2008 semesters and attracted entries from colleges nationwide. Litle & Co. will be sponsoring the cash prizes for each winning team.

July 22, 2008
DMA Names Linda A. Woolley Executive Vice President, Government Affairs
Direct Marketing Association (DMA) President & CEO John A. Greco, Jr. announced today that Linda A. Woolley will join DMA as Executive Vice President, Government Affairs. Reporting directly to Greco, Woolley will begin on Monday, August 11, 2008, and will be based in DMA’s Washington, DC office.

July 22, 2008
Direct Marketing Educational Foundation Announces Annual Awards Recipients to be Honored During DMA08 in Las Vegas
The Direct Marketing Educational Foundation (DMEF) today announced that Jon Roska, founder, CEO, and chief creative officer of Roska Direct Advertising, will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Seth D. Radwell, president of e-Scholastic and executive vice president of Scholastic will be presented with the DMEF Corporate Leadership Award on behalf of Scholastic; and Edward C. Malthouse, Ph.D., professor of Integrated Marketing Communications at the Medill School of Journalism at Northwestern University, will receive the 2008 Robert B. Clarke Outstanding Educator Award.

July 21, 2008
DMA08 Welcomes Attendees to Las Vegas, the "Entertainment Capital of the World"
Attendees at the Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will find that Las Vegas is definitely not just a place to gamble. The “Entertainment Capital of the World” boasts a variety of attractions that will keep conference-goers entertained throughout the six-day event, which runs between October 11 and 16.

July 17, 2008
Text Messaging Most Often Recalled Mobile Marketing Technique
The Direct Marketing Association (DMA) today released the results of its first-ever quantitative research effort in the area of mobile marketing. The online survey indicated that text messaging is by far the most often cited mobile marketing method — accounting for 70 percent of consumer mobile marketing responses - compared to a 41 percent response rate to surveys and a 30 percent response rate for e-mail offers.

July 16, 2008
DMA Announces First Environmental Goal in the Area of Solid Waste Source Reduction
The Direct Marketing Association (DMA) continues to build its environmental action program. Today, the DMA Board of Directors announced its first public and measurable “green” goal toward achieving continuous environmental improvement in the US direct marketing community. This new, five-year goal seeks to improve the relevance, deliverability, and carbon footprint of direct mail through widespread marketer adoption of key list hygiene practices. Each practice is part of the DMA Board’s “Green 15” environmental performance resolution, which was passed in 2007.

July 16, 2008
DMA08 To Offer Pre-Conference Intensive Workshops
The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that runs October 11-16 in Las Vegas, continues this year’s educational focus by offering additional comprehensive instruction with its Pre-Conference Intensive Workshops.

July 14, 2008
DMA WELCOMES FTC STATEMENT THAT SELF REGULATION CONTINUES TO BE BEST APPROACH TO BEHAVIORAL ADVERTISING

July 11, 2008
THE NONPROFIT FEDERATION OF THE DIRECT MARKETING ASSOCIATION ANNOUNCES NAMES OF INCOMING ADVISORY COUNCIL MEMBERS

July 1, 2008
DMA08's Thought Leadership Series To Provide Insight Into Integrated Marketing's Best Practices
The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that will be held October 11–16 in Las Vegas, will feature a two-day Thought Leadership series that will present attendees with the latest in best practices, marketing solutions, and management insight. DMA08’s Thought Leadership series — running October 13 and 14 — will consist of valuable sessions that will leave attendees inspired, engaged, and fully connected to the entire direct marketing community.

June 25, 2008
At DMA08 in Las Vegas, Educational Tracks Take Center Stage
The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing that will be held October 11–16 in Las Vegas, will provide nine leading-edge educational tracks to help marketers strategize and become masters of their craft. Two of those nine tracks — Acquisition & Prospecting and Creative Strategy — are back by popular demand from last year’s conference.

June 19, 2008
DMEF Kicks Off Second Year of Direct Marketing Leadership Development Program
The Direct Marketing Educational Foundation (DMEF) today announced the kick off of the second year of its Direct Marketing Leadership Development Program (DMLDP), an innovative, next-generation, rotational program designed to provide carefully selected and highly qualified recent graduates (program associates) with valuable employment experience through a unique combination of work settings.

June 19, 2008
LAUNCH OF DMA'S RECYCLE PLEASE CAMPAIGN GAINS MOMENTUM
Pitney Bowes Inc. and the Metropolitan Museum of Art Join Over 80 Companies and Nonprofit Organizations in Participating in DMA’s ‘Recycle Please’ Campaign

June 18, 2008
WITH FCC ACTION, DMA AWAITS FTC REPORT ON ACCURACY OF NATIONAL DO NOT CALL REGISTRY

June 16, 2008
DMA Releases 'The Integrated Marketing Media Mix' Report
The Direct Marketing Association (DMA) today released “The Integrated Marketing Media Mix,” a report designed to fill the gap between how marketers use media in integrated campaigns and their growing importance within the greater direct marketing community.

June 11, 2008
DMA TESTIFIES BEFORE SENATE ON IMPACT AND POLICY IMPLICATIONS OF SPYWARE ON CONSUMERS AND BUSINESSES

June 5, 2008
DMA's Quarterly Business Review (QBR) for Quarter 1 Indicates Softness in Year-Over-Year Revenue
The Direct Marketing Association (DMA) today released the Quarterly Business Review (QBR) for the first quarter of 2008. The report details how the greater direct marketing community — including direct marketers, agencies, and suppliers — collectively experienced a revenue dip following eighteen consecutive quarters of positive results.

June 5, 2008
EMAIL EXPERIENCE COUNCIL RELEASES RETAIL EMAIL RENDERING BENCHMARK STUDY
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of its “Retail Email Rendering Benchmark Study.” The new study examines the email design practices of 104 top online retailers tracked via RetailEmail.Blogspot, and examines their performance in an images-off email environment. It also includes the results of a survey of 472 marketers regarding rendering issues, conducted in conjunction with SubscriberMail, the sponsor of this study.

June 3, 2008
ALC SPONSORS MAIL MOVES AMERICA KIOSK AT DM DAYS NEW YORK
The Direct Marketing Association (DMA) today announced that American List Counsel (ALC) will sponsor the Mail Moves America (MMA) kiosk during DM Days New York Conference & Expo, which is being held June 10-12 at the Jacob K. Javits Convention Center in New York City.

May 30, 2008
All Systems 'Go' for DM Days New York Conference & Expo 2008
The Direct Marketing Association’s (DMA) DM Days New York Conference & Expo has undergone several changes this year -- from going mobile to the addition of four popular events -- it is a must for every direct marketer.

May 28, 2008
TY PENNINGTON, JOSEPH JAFFE, CHRISTIE HEFNER, AND CRAIG NEWMARK TO KEYNOTE DMA08
The Direct Marketing Association (DMA) today announced keynote speakers for DMA08 Conference & Exhibition, taking place October 11-16 at the Las Vegas Convention Center. “Extreme Makeover: Home Edition” host Ty Pennington, crayon’s Joseph Jaffe, Playboy’s Christie Hefner, and Craigslist's Craig Newmark will headline during the global event for integrated marketing.

May 23, 2008
All Marketers Stay on Track at 2008 DM Days NY Conference & Expo
During the Direct Marketing Association’s (DMA) DM Days New York Conference & Expo, marketers have the chance to do it all. This year, the greater DM Days programming includes FastForward, International Day, Directo Day, List Day, and five solution showdowns where vendors face off, on the exhibit floor, to provide solutions to real-life scenarios. With so much to see and do, it will be important for marketers to stay on track to get the most out of the expert training provided. The conference is being held June 10–12 at the Jacob K. Javits Convention Center in New York City.

May 21, 2008
AUTHOR KEITH WARDELL PUTS MARKETERS BACK IN THE DRIVER'S SEAT AT 25TH ANNUAL CONFERENCE FOR CATALOG AND MULTICHANNEL MERCHANTS

May 21, 2008
DMANF TESTIFIES ON UNIVERSAL SERVICE OBLIGATION OF US POSTAL SERVICE AND POSTAL MONOPOLY

May 21, 2008
MULTICHANNEL MERCHANT PRESENTS 2008 MCM AWARDS
Top Honors Given to The Republic of Tea, eBags, Black Box, and L.L. Bean

May 20, 2008
Fair Indigo CEO Bill Bass Speaks of Style with a Conscience at 25th Annual Conference for Catalog and Multichannel Merchants
Fair Indigo Chief Executive Officer Bill Bass today keynoted at the 25th Annual Conference for Catalog and Multichannel Merchants (ACCM) in Orlando. Co-produced by the Direct Marketing Association (DMA) and MULTICHANNEL MERCHANT, ACCM concludes on May 22.

May 19, 2008
ACCM Keynote Panel Discussion: The Multichannel Consumer Unmasked
Today, at the 25th Annual Conference for Catalog and Multichannel Merchants (ACCM) in Orlando, a keynote panel explored issues affecting multichannel commerce. ACCM's Brunch and Power Forum, entitled 'The Mystique of the Multichannel Customer: "What Engages Customers and Prospects?" was held at the Gaylord Palms Resort.

May 19, 2008
DMA Releases 'Catalog Design: Methods and Strategies to Increase Sales'
DMA releases a first of its kind report that presents catalogers with benchmarks in catalog design elements.

May 15, 2008
You Ask the Questions: DM Days NY Conference & Expo Answers with 'Ask the Experts' Roundtables
During the Direct Marketing Association’s (DMA) DM Days New York Conference & Expo, marketers who missed a session, need a recap, want to learn more, or just have a specific question are invited to attend the “Ask the Experts” roundtable question-and-answer forums. DM Days New York Conference & Expo is being held June 10–12 at the Jacob K. Javits Convention Center in New York City.

May 13, 2008
DMA APPLAUDS FTC'S APPROVAL OF NEW RULE PROVISIONS UNDER CAN-SPAM ACT

May 8, 2008
DMA08 Exhibition Hall: Go Beyond the Booth
The Direct Marketing Association’s (DMA) DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will boast the largest exhibit hall for all integrated marketing solutions. That’s why reserving a booth at DMA08 is like getting a front-row seat at the best show in town along with a backstage pass to the multichannel marketplace of today — and tomorrow. DMA08 will be held October 11-16 at the Las Vegas Convention Center.

May 7, 2008
DMA Launches Specialized Research To Improve Future DM Days NY Conferences
DM Days New York Conference & Expo has a long and respected history. The Direct Marketing Association (DMA) wanted to ensure that it remains a vibrant and relevant conference for both the loyal marketers who have been attending for years and the new generation of marketers.

May 6, 2008
Multichannel Medicine: Critiques and More at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
Catalog, website, and email creative critiques and the “Ask the Doctor” Multichannel Merchant Medical Center will help cure what ails multichannel marketing efforts. All this will happen during the conference being co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant, which will take place May 19-22 in Orlando, FL.

May 1, 2008
Jay Leno Headlines International ECHO Awards at DMA08
Emmy Award-winning “Tonight Show” host Jay Leno, who is known for ironic comedy, will soon be “Jaywalking” with multichannel direct marketers as he headlines the 2008 International ECHO Awards Ceremony & Gala (www.dma-echo.org). This event that honors the best in direct marketing will take place on Tuesday evening, October 14 at the Bellagio Las Vegas, during the DMA08 Conference & Exhibition at the Las Vegas Convention Center (October 11-16).

April 30, 2008
DMA Releases 'New Media Emergence in DM & Brand'; To Host May 7 Virtual Seminar
The Direct Marketing Association (DMA) today released “New Media Emergence in DM & Brand,” a report that investigates Web 2.0 as the platform which converges all marketing. The new DMA study addresses a wide range of issues surrounding direct marketing and branding, and specifically, their integration of new Web 2.0 new media, including blogs, virtual words, social networks, user-generated content, RSS feeds, and Wikis.

April 30, 2008
DMEF Calls for Nominations for 2008 'Edward N. Mayer, Jr. Education Leadership' and 'Corporate Leadership' Awards
The Board of Trustees of the Direct Marketing Educational Foundation (DMEF) today announce it is now accepting nominations for both the 2008 DMEF Edward N. Mayer, Jr. Education Leadership Award, and the 2008 DMEF Corporate Leadership Award.

April 29, 2008
DMA List & Data Council Announces 2008 Award Winners; 'Innovation Award' Debuts
The Direct Marketing Association’s (DMA) List & Data Council today announced the winners of its highest honors, including its first-ever Industry Innovation Award. The new accolade, along with the 2008 List Leader of the Year and Ron Davis Young List Professional of the Year honors, will be presented during a June 9 awards dinner — coinciding with DM Days New York Conference & Expo.

April 29, 2008
DMEF Launches First Podcast
The Direct Marketing Educational Foundation (DMEF) today launched its first-ever podcast of a virtual roundtable entitled “The Next Generation of Leaders Discuss the Next Generation of Challenges for Direct Marketing.”

April 28, 2008
For First Time, DMA 'Goes Mobile' at 2008 DM Days New York Conference & Expo
A complete conference guide in a cell phone? As the 2008 DM Days New York Conference & Expo goes mobile — a first for a Direct Marketing Association (DMA) conference — attendees will be able to employ their cell phones to help them navigate the three-day event. DM Days will be held June 10-12 at the Jacob K. Javits Convention Center in New York, NY.

April 25, 2008
Nonprofit Federation of the DMA Calls for Nominations for 2008 Nonprofit Organization of the Year
Each year, the Nonprofit Federation of the Direct Marketing Association recognizes an outstanding nonprofit group with its Organization of the Year Award. This year’s deadline for nominations is Friday, May 16, 2008.

April 24, 2008
DMA's Charles Prescott Re-elected to FEDMA Board and Vice Chairman
The Direct Marketing Association (DMA) today announced that Charles A. Prescott, DMA vice president of Global Knowledge Network Services, was re-elected to a two-year term as a member of the Board of Directors of the Federation of European Direct and Interactive Marketing (FEDMA). Additionally, Prescott was re-elected as one of the Board’s four vice chairmen.

April 23, 2008
Hands-on Labs Strengthen Web Skills at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
Transcendentalist writer Ralph Waldo Emerson once said, “All life is an experiment.” But few of life’s experiments offer a chance at an absolute solution. Enter the Website Usability and Search Engine Marketing Labs at the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM). Co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant, ACCM will take place May 19-22 at the Gaylord Palms Resort in Orlando, FL.

April 22, 2008
DMA08 to Offer Nine Tracks of Educational Programming to Improve Marketers' Strategies, ROI
The Direct Marketing Association (DMA) is planning ahead to help marketers strategize and become masters of their craft by providing nine leading-edge educational tracks during DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, which will be held October 11–16 in Las Vegas.

April 21, 2008
At 2008 DM Days New York, Exhibit Hall is the Center of Action
This year, DM Days New York Conference & Expo will take marketers directly to the hub of innovation — the DM Days Exhibit Hall — where attendees can capitalize on being right where the action is. With sessions conducted right on the Exhibit Hall floor during DM Days, conferees can just lean over and touch the technology, which will last from June 10-12 at the Jacob K. Javits Convention Center in New York, NY.

April 17, 2008
DMA Research Now Selling Database Licenses
Now, for the first time, DMA is making its research available for licensing — with its groundbreaking Consumer Response Database. Additional studies will follow, allowing marketers to mine these other rich databases, segmenting the information any way they please.

April 16, 2008
Email Experience Council Partners with Iconix to Fight Email Fraud
eec, DMA's email marketing arm, announced that it has partnered with Iconix, the leading provider of visual email identification solutions, and joined the more than 500 senders protected from email fraud by the Iconix Truemark service.

April 14, 2008
DMA Asks: 'r u Connected?'
Newly positioned as “The Global Event for Integrated Marketing,” DMA08 will be the place where professionals from the full spectrum of the international direct marketing community will connect with the people, companies, ideas, trends, and technology that will shape marketing’s future.

April 11, 2008
DMA Names John Horan Senior Vice President and Chief Financial Officer
Direct Marketing Association President & CEO John A. Greco, Jr. today announced that John Horan will join DMA as senior vice president and chief financial officer, beginning April 14. Horan, who was most recently vice president and chief financial officer for Ablest, Inc. in Tampa, FL., will report directly to Greco and will be based in DMA’s New York headquarters.

April 10, 2008
DMA Forecasts $10.6 Billion in 2008 Pharmaceutical Sales Via Direct Marketing
This year, pharmaceutical companies are forecast to generate $10.6 billion in sales through direct marketing, and that figure is expected to hit $15.2 billion in 2012. These are key findings in a new Direct Marketing Association (DMA) report entitled “Direct Marketing Facts and Figures in the Pharmaceutical Industry.”

April 10, 2008
DMA's Charles Prescott to Stand for Re-Election as Chair of Universal Postal Union's Consultative Committee
The Direct Marketing Association (DMA) has announced that Charles A. Prescott, DMA vice president of Global Knowledge Network Services, will stand for re-election to a four-year term as chairman of the Consultative Committee (CC) of the Universal Postal Union (UPU).

April 9, 2008
DMA Announces Keynote Speakers for 2008 DM Days New York Conference & Expo
At 2008 DM Days New York Conference & Expo attendees can learn the latest on successful online marketing, corporate responsibility, staying current, and going green from four dynamic keynote speakers.

April 9, 2008
DMA Joins Coalition in Responding to FTC's Proposed Self-Regulatory Principles for Online Behavioral Advertising
DMA has joined a coalition of leading trade associations representing the advertising, marketing, financial services, retail, and Internet industries in filing a joint comment to the Federal Trade Commission (FTC) on its proposed self-regulatory principles for online behavioral advertising.

April 8, 2008
Finalists for 2008 MCM Awards Announced
MULTICHANNEL MERCHANT announced the 120 finalists for its 2008 MCM Awards.

April 7, 2008
Nonprofit Federation of the Direct Marketing Association Launches Major Benchmarking Survey
The Nonprofit Federation of the Direct Marketing Association announced that it is launching a comprehensive benchmarking survey, which will provide Nonprofit Federation members with data on how nonprofit organizations are performing relative to their counterparts through their use of various marketing channels.

April 2, 2008
DMA's Fast Forward, Directo Day, International Day, and List Day Incorporated Into 2008 DM Days New York Conference & Expo
DMA announced that four of its popular annual events are being incorporated into the 2008 DM Days New York Conference & Expo. The four DMA events that now will be part of the DM Days line-up are: Fast Forward, Directo Day, International Day, and List Day.

March 31, 2008
The Nonprofit Federation of the Direct Marketing Association and MobileCause Launch Mobile Marketing Pilot Program
The Nonprofit Federation of the Direct Marketing Association, in partnership with MobileCause, announced that the National Law Enforcement Officers Memorial Fund, Food for the Hungry, and Big Brothers/Big Sisters of Greater Kansas City will be the participants in the first phase of a pilot program that is aimed at helping Nonprofit Federation members increase opportunities to raise funds through mobile marketing.

March 25, 2008
Email Experience Council Releases Inbox Management Tips
eec, DMA's email marketing arm, announced the release of seven inbox management tips to help people reduce emailbox congestion and frustration.

March 21, 2008
DMA to Host 5th Annual Insert Media Day
At the 5th Annual Insert Media Day, DMA and leading experts will present valuable fact-filled information sessions and provide an idea-inspiring exhibition of the latest products and services.

March 20, 2008
Eight Specialized Programming Tracks Hit the Mark at 2008 DM Days New York Conference & Expo
Inspirational speaker Mal Pancoast once said, “The odds of hitting your target go up dramatically when you aim at it.” Direct marketers attending the 2008 DM Days New York Conference & Expo can aim squarely at the bull’s-eye thanks to eight tailored tracks, two Intensive Workshops, plus two special pavilions — one dedicated to marketing technology/operations, and another dedicated to online solutions.

March 19, 2008
Nonprofit Federation of the DMA to Host 13th Annual Critical Issues Conference
The Nonprofit Federation of the Direct Marketing Association’s 13th Annual Critical Issues Conference will take place April 9 at The Venable LLP Conference Center in Washington, DC.

March 18, 2008
2008 NCOF to Present Ways for Operations and Fulfillment Professionals to Win in Challenging Economic Times
Even if the economy dips, operations and fulfillment professionals can come out on top by learning winning solutions at the 2008 National Conference on Operations & Fulfillment (NCOF), the only event focused exclusively on the operations and fulfillment opportunities and challenges facing today’s catalog, online, and multichannel retailers.

March 18, 2008
DMA Applauds US Postal Service's 'Mail Back' Program
DMA President & CEO John A. Greco, Jr. praised the US Postal Service for its decision to launch a pilot program that would enable its customers to recycle small electronics and inkjet cartridges by mailing them free of charge.

March 17, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Financial Services Industry'
DMA released its new “Direct Marketing Facts and Figures in the Financial Services Industry.”

March 14, 2008
DMEF Announces 2008 'Rising Stars' and 'Corporate Commitment' Award Winners
DMEF named five honorees as the 2008 DMEF Rising Stars Award winners and one prominent company as the 2008 DMEF Corporate Commitment Award winner.

March 12, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Computer and Electronics Industry'
DMA is now offering “Direct Marketing Facts and Figures in the Computer and Electronics Industry,” its first such study on the topic.

March 11, 2008
Exciting New Features at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
Catalog, Internet, and multichannel professionals are always innovating, to provide their latest and greatest offerings to their customers. These direct marketers wouldn’t dream of giving consumers anything less. And that’s why the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM) is doing the same for them, with plenty of new programs and access to industry providers at the 2008 event.

March 6, 2008
DMA Publishes 30th Edition of 'Statistical Fact Book'
DMA announced the publication of its Statistical Fact Book, now celebrating 30 years as one of DMA’s best-selling research offerings. From basic benchmarks to detailed data, this book provides marketers with easy access to information that will help them make informed decisions.

March 5, 2008
DMA Urges Senate Leadership to Provide Consumer Product Safety Commission Greater Flexibility in Determining Effective Consumer Notification of Hazardous Products
In a letter to Senate Leadership and members of the Senate Commerce Committee, DMA made clear its support for effective notification policies to protect children’s health and safety, but noted its opposition to provisions in the Consumer Product Safety Commission (CPSC) Reform Act (S. 4050).

March 4, 2008
DMA Publishes 'The B-to-B Sphere of Influence: Best Practices'
How big is the sphere of influence in a B-to-B sale? DMA answers that question and many others in its first study exploring the topic: “The B-to-B Sphere of Influence: Best Practices.”

March 3, 2008
DMA Releases Quarterly Business Review (QBR)
Despite some recession concerns, direct marketers are expecting growth in the coming quarter, according to DMA's Quarterly Business Review (QBR) for the fourth quarter of 2007.

February 29, 2008
DMA's Greco Makes Statement on Resignation of FTC Chairman Majoras
John A. Greco, Jr., President and CEO of DMA, issued a statement regarding the announcement that Federal Trade Commission (FTC) Chairman Deborah Platt Majoras will resign in late March.

February 28, 2008
Warren Hunter Named DMA Financial Services Council Direct Marketer of the Year
DMA Financial Services Council announced that Warren Hunter is its 2008 DMA Financial Services Council Direct Marketer of the Year.

February 27, 2008
Debbie Oenning Earns 2008 DMA B-to-B Marketer of the Year Award
DMA announced that Debbie Oenning will receive the most prestigious honor the DMA Business-to-Business Council has to offer — the 2008 DMA B-to-B Marketer of the Year award.

February 25, 2008
Bill Bass, Keith Wardell, and Power Forum Panel Top the Marquee at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
Catalog, Internet, and multichannel professionals will want to take note that ACCM announced conference keynoters and a marquee affair. ACCM 2008, co-produced by DMA and Multichannel Merchant, is a four-day conference and exhibition taking place on May 19-22 in Orlando, FL.

February 22, 2008
DMA Welcomes Nominations for 2008 Hall of Fame Honors
DMA is now accepting nominations for its 2008 Hall of Fame honors.

February 20, 2008
DMA B-to-B Marketing Conference Keynoters to Get Down to Business
Keynoters at DMA's B-to-B Marketing Conference know how to navigate troubled waters and come out on top. To that end, they’ll reveal how surfing the Web put them at the apex of the Internet wave when they address attendees at the conference, which will take place March 3-5 at the Rosen Centre Hotel in Orlando, FL.

February 19, 2008
2008 NCOF Keeps Operations and Fulfillment Professionals on Track in a Multichannel Retailing Environment
Four days with NCOF's experts will provide a year of profit-building, cost-saving ideas from the only event focused exclusively on the operations and fulfillment opportunities and challenges facing today’s catalog, online, and multichannel retailers.

February 19, 2008
DMA Testifies in Opposition to Governor Spitzer's Proposal to Tax Out-of-State Marketers
In testimony submitted to both the New York State Senate Committee on Finance and New York State Assembly Committee on Ways and Means, DMA expressed strong opposition to Governor Eliot Spitzer’s recent legislative proposal requiring out-of-state marketers to begin collecting sales tax on deliveries made into New York, based merely on a link to the marketer’s website.

February 15, 2008
Direct Marketing Association's EVP & COO Ramesh Lakshmi-Ratan Elected to Easter Seals New Jersey Board of Directors
Ramesh A. Lakshmi-Ratan, Ph.D., executive vice president & chief operating officer of DMA, was elected to the Board of Directors for Easter Seals New Jersey.

February 14, 2008
DMA Testifies Before House Small Business Committee in Support of Business Activity Tax Reform Legislation
In testimony before the US House Small Business Committee, DMA expressed its support for the Business Activity Tax Simplification Act of 2008 (H.R. 5267). This legislation, introduced by Representatives Rick Boucher (D-VA) and Bob Goodlatte (R-VA), would require a clear physical presence standard in determining the applicability of business activity taxes.

February 13, 2008
Email Experience Council Successfully Launches Email Marketing Program for Women's Bean Project
eec, DMA's email marketing arm, announced that it has helped the Women’s Bean Project, a Denver-based nonprofit, successfully design, create, and launch a new email marketing program from scratch. The effort, which began last summer, was part of the eec’s annual E-ality Focus project.

February 12, 2008
Email Experience Council Launches Digital Lifestyle Roundtable
eec, DMA's email marketing arm, announced the launch of a new and innovative roundtable called the Digital Lifestyle (DLS) Roundtable.

February 12, 2008
Email Measurement Accuracy Coalition Merges With Email Experience Council
eec, DMA's email marketing arm, announced that it is taking over guardianship of the Email Measurement Accuracy Coalition (EMAC), which has been working to establish email marketing measurement standards.

February 11, 2008
DMA Launches Automated Tool to Help Members Assess Compliance With Information Security Guidelines
DMA released a fully automated process for members to employ to assess their level of information security against industry self-regulatory guidelines as well as current government regulations.

February 11, 2008
DMA to Host Virtual Seminar for Members on February 29 on US Postal Service's Announced 2008 Postal Rate Increases
USPS announced that it will adjust prices for mailing services — First-Class Mail, Standard Mail, Periodicals, Package Services, and Special Services — on Monday, May 12, 2008. To fully brief DMA members on the postal rate news and its implications for all direct mailers, the Association will host a virtual seminar on Friday, February 29 from 1 to 2:30 p.m. (EST).

February 7, 2008
DMA Seminar Has Predicting Customer Behavior Down to a Science
DMA's seminar, “Predicting Customer Behavior: Finding What Works and Why,” teaches marketers to use science — not gut feelings — to predict consumer behavior.

February 6, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Health Services Industry'
Doctors, hospitals, health maintenance organizations, and medical equipment companies survive by acquiring and maintaining relationships with patients, members, and customers. To help them stay healthy, DMA introduces its first-ever “Direct Marketing Facts and Figures in the Health Services Industry.”

February 5, 2008
2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) is Set for May 19-22 in Orlando
DMA and Multichannel Merchant will present the 25th Annual Conference for Catalog & Multichannel Merchants (ACCM), a four-day event that is the world’s largest conference for catalog, Internet, and multichannel merchants, in Orlando, FL, May 19-22.

February 4, 2008
DMA to Present B-to-B Marketing Conference March 3-5 in Orlando
DMA will host the B-to-B Marketing Conference, a three-day event for multichannel business-to-business marketers in Orlando, FL, March 3–5.

January 31, 2008
DMA Circulation Council to Induct Susan M. Allyn into Circulation Hall of Fame
DMA Circulation Council announced it will honor Susan M. Allyn, vice president and circulation marketing director for TV Guide magazine, with induction into the DMA Circulation Hall of Fame. The award will be presented at a ceremony on February 12, during DMA’s 22nd Annual Circulation Day at the New York Marriott Marquis in Times Square.

January 30, 2008
DMA Kicks Off 2008 International ECHO Awards; Deadline for Entries is April 24
DMA has kicked off its 2008 International ECHO Awards competition. Submissions for this year’s honors will be accepted until April 24, though fees for entries received before April 14 will be discounted by 25%.

January 30, 2008
Wacom and eROI Win Email Experience Council's Email Performance Award
eec, DMA's email marketing arm, announced that Wacom and eROI are the winners of its 2008 Email Performance Award, which recognizes an organization that has created an email marketing campaign that demonstrates the full power of the email channel.

January 28, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Automotive Industry'
Auto retailers who spent $7.3 billion on direct marketing campaigns in 2007 saw it drive $248.1 billion in sales. The return on investment of $33.81 is just one astounding statistic among many that may make auto industry direct marketers gear up and review DMA's first-ever “Direct Marketing Facts and Figures in the Automotive Industry.”

January 25, 2008
Email Experience Council Releases Retail Email Unsubscribe Benchmark Study
eec, the email marketing arm of DMA, announced the release of its first annual “Retail Email Unsubscribe Benchmark Study.” The new study examines the opt-out practices of 94 of the top online retailers.

January 25, 2008
The Nonprofit Federation of the DMA Honors Kelly B. Browning
The Nonprofit Federation of the DMA announced that Kelly B. Browning, executive vice president & chief operating officer of the American Institute for Cancer Research and chief financial officer of the World Cancer Research Fund, has been selected as the 2008 recipient of its Max L. Hart Nonprofit Achievement Award.

January 24, 2008
DMA Financial Services Conference Keynotes to Focus on Market Opportunities
Questions such as “Which Do You Choose — Customers or Money?” are bound to catch the attention of attendees at the 32nd Annual Direct Marketing Association (DMA) Financial Services Conference, which will take place March 16–18, 2008, at Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL. Those queries and more will be answered by the expert keynoters who are tackling these challenges and prospering in today’s consumer-driven Knowledge Economy.

January 23, 2008
DMA Releases 'Direct Marketing Facts and Figures in the Insurance Industry'
Insurance marketers last year spent $6.81 billion on direct marketing-related advertising expenditures, which in turn generated more than $55.53 billion in US sales. That is an impressive return on investment of $8.15 for every dollar spent. These are two of the top findings from the Direct Marketing Association’s (DMA) new report “Direct Marketing Facts and Figures in the Insurance Industry.”

January 23, 2008
DMA Releases Statement Regarding New York Governor Spitzer's Proposal to Tax Out-of-State Marketers
New York Governor Eliot Spitzer’s recent budget and tax proposals call for legislation requiring out-of-state marketers to begin collecting state sales tax on deliveries made into New York, based merely on a link to the marketer’s website.

January 18, 2008
Email Experience Council Announces Finalists for Email Performance Award
eec, DMA's email marketing arm, announced the five finalists for its Email Performance Award. The award will be presented during the Email Evolution Conference, which will be held February 12-13 at the Sheraton Hotel & Marina in San Diego.

January 17, 2008
DMA Introduces 'Channel Integration and Benchmarks in the Retail Industry'
DMA's “Channel Integration and Benchmarks in the Retail Industry” is its first study of the multichannel players in the retail industry.

January 17, 2008
DMA Testifies Against Streamlined Sales and Use Tax Agreement Before Florida Taxation Commission
Testifying before the Committee on Finance and Taxation of the Florida Taxation and Budget Reform Commission, DMA strongly urged the State of Florida against joining the Streamlined Sales and Use Tax Agreement (SSUTA) compact.

January 16, 2008
A Menu of New Offerings at National Conference on Operations & Fulfillment (NCOF) 2008
The menu of new offerings at the 2008 National Conference on Operations & Fulfillment (NCOF) is so rich and extensive, that attendees may find themselves going back for many extra helpings. NCOF 2008 will take place from April 7–10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL.

January 15, 2008
DMEF's Don Kuhn Fund Expands to Help Advance Entry- Level Direct Marketing Professionals
DMEF announced that its Don Kuhn Fund for Research and Education has expanded. Now, in addition to assisting college students whose focus is on nonprofit direct marketing, DMEF will also help to advance the careers of entry-level direct marketing professionals in the nonprofit sector.

January 14, 2008
DMA 'Direct Marketing Facts and Figures in the Nonprofit Industry' is Updated, Expanded
DMA released the report “Direct Marketing Facts & Figures in the Nonprofit Industry.”

January 10, 2008
DMEF Calls for Nominations for 2008 'Rising Star' and 'Corporate Commitment' Awards
DMEF is welcoming nominations for its 2008 Rising Star Awards and Corporate Commitment Award.

January 8, 2008
DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice
DMA announced plans to enhance DMAChoice, with the latest evolution of DMA’s Mail Preference Service (MPS), and remove the $1 verification fee online, to help consumers decide what catalogs they receive in their mailbox.

January 7, 2008
DMA's 2008 Financial Services Conference Expands, Reflecting Industry Growth and Demand
DMA 2008 Financial Services Conference will include two full days of workshops, keynotes, general sessions, networking sessions, and special events. The 32nd Annual DMA Financial Services Conference will take place March 16–18, 2008, at Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL.

January 4, 2008
DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline
DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008.

January 4, 2008
DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline
DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008.

December 18, 2007
DMA Lauds Senate for Working to Improve Accuracy and Cost of National Do Not Call Registry
DMA lauds the efforts of the US Senate for passing two pieces of legislation that will greatly improve the National Do Not Call Registry for consumers and marketers alike.

December 17, 2007
DMA List Leaders Group Announces 2008 Chair & Vice Chair
DMA List Leaders Group announced the election results for its 2008 chair and vice chair positions. Effective January 1, 2008, Jay Schwedelson, corporate vice president of Worldata, will take office as chairman, and Fran Green, chief revenue strategist at American List Counsel, Inc. (ALC), will serve as vice chair. Lee Kroll, president of Kroll Direct Marketing, is the group’s 2007 chair.

December 13, 2007
Keynoters Announced for National Conference on Operations & Fulfillment (NCOF) 2008
From a magical inventor to a multi-millionaire shoe salesman, the keynote speakers for the 2008 National Conference on Operations & Fulfillment (NCOF) are one-of–a-kind resources for attendees at the only event focused exclusively on meeting the operations and fulfillment challenges facing today’s catalog, online and multichannel retailers.

December 12, 2007
DMA Warns That Recently Approved Sales Tax 'Sourcing Rule' Jeopardizes Sales Tax Simplification
DMA strongly opposes the recently approved “sourcing rule” provision of the Governing Board of the Streamlined Sales and Use Tax Agreement (SSUTA). DMA said the provision was a significant step backward on the road to genuine sales tax simplification.

December 12, 2007
NCDM 2007 Keynote Speaker Tony Hsieh Runs a Service Company That Just Happens to Sell Shoes
Addressing attendees on the final day of the National Center for Database Marketing (NCDM) 2007 Conference in his new hometown of Las Vegas, Zappos.com CEO and Director Tony Hsieh spoke about his shoe site.

December 11, 2007
DMA Lauds House for Working to Improve Accuracy and Cost of National Do Not Call Registry
DMA lauded the efforts of the US House of Representatives for passing two pieces of legislation that will greatly improve the National Do Not Call Registry for consumers and marketers alike.

December 11, 2007
DMA Praises FTC's Workshop on Use of Social Security Numbers By Private Sector
DMA praised the Federal Trade Commission (FTC) for hosting a successful and constructive public workshop on the use of Social Security numbers (SSN) by American businesses. The workshop, entitled “Security in Numbers: SSNs and ID Theft,” explored the uses of SSNs in the private sector and their role in identity theft.

December 11, 2007
DMA and DIRECT Magazine Present 2007 NCDM Database Excellence Awards
In a format that is quite familiar to database professionals, DMA and DIRECT magazine announced the winners — segmented by category and rank — of the 2007 NCDM Database Excellence Awards.

December 11, 2007
Harrah's Entertainment Katrina Lane to Keynote at NCDM in Las Vegas
“Stop Gambling Away Your Customers” Katrina Lane, vice president of channel marketing for Harrah’s Entertainment, urged National Center for Database Marketing (NCDM) 2007 Conference attendees when she delivered her keynote address.

December 10, 2007
Warner Home Entertainment's Thomas Tileston to Keynote Today at NCDM 2007 in Las Vegas
Thomas Tileston, vice president of business decision support for Warner Home Entertainment, Inc., keynotes at National Center for Database Marketing (NCDM) 2007 Conference.

December 7, 2007
Dive Into Email Evolution Pre-Conference Workshops on Feb. 11 in San Diego
San Diego is the perfect place to start navigating the waters of email compliance, blending in with the sailors as an email boot camp cadet, and setting the advertising agency compass on email marketing efforts. Instead of coasting along as the data-driven, multichannel world of direct marketing flies by, attendees can dive in during a day of pre-conference workshops at the Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008.

December 6, 2007
In US House Testimony, DMA Opposes Mandatory Sales Tax Collection Bill
DMA's tax counsel, George Isaacson, testified before the House Judiciary Subcommittee on Commercial & Administrative Law in opposition to the Sales Tax Fairness and Simplification Act (H.R. 3396). Introduced by Rep. William Delahunt (D-MA), the bill would make interstate sales tax collection mandatory — regardless of whether the seller has a physical presence or “tax nexus” in the taxing state.

December 3, 2007
DMEF Launches Shankar-Spiegel Dissertation Award
DMEF has announced the inaugural Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing, which is to be awarded for the first time in October 2008.

November 28, 2007
DMA Applauds FTC Study on Identity Theft
DMA commended the Federal Trade Commission (FTC) for its release of a benchmarking survey exploring the extent and effect of identity (ID) theft in the United States.

November 28, 2007
DMA and DIRECT Magazine Announce 2007 NCDM Database Excellence Awards Finalists
DMA and DIRECT magazine announced the finalists — only segmented by category, not yet by prize — for the 2007 NCDM Database Excellence Awards, which will be presented during NCDM 2007.

November 27, 2007
DMA 'Customer Prospecting and Retention Report' is Updated, Expanded
Internet marketing is hot and email marketing is on fire, but professionals who track new customer return on investment (ROI) still concentrate most on direct mail. These and other survey results are in the second edition of DMA's newly released “Customer Prospecting and Retention Report.”

November 15, 2007
DMA Praises Postal Service Governors for Embracing New Ratemaking Regulations
DMA commended the Postal Service Governors’ decision to use the Postal Regulatory Commission’s (PRC) new regulations to adjust future postal rates. According to the Postal Accountability and Enhancement Act that was signed into law in December of 2006, future price increases of mailing services adjusted under the new system must be capped at the rate of inflation.

November 14, 2007
DMA Releases Statement Regarding New York State's New Policy to Tax Out-of-State Marketers
Governor Spitzer’s New York Department of Taxation and Finance has issued a new regulation that requires out-of-state marketers to begin collecting state sales tax on deliveries made into New York based merely on a link to their website.

November 14, 2007
Email Experience Council Launches Email Performance Award
eec, DMA's email marketing arm, announced its call for entries for the eec’s first award competition recognizing email marketing excellence. Chosen directly by eec members, the Email Performance Award will be presented to an individual or organization that has created an email marketing campaign that demonstrates the full power of the channel.

November 14, 2007
New DMA 'Web Analytics Report' Helps Direct Marketers Increase ROI, Conversion Rates
Multichannel direct marketers today can accumulate a plethora of data about their customers through the marketers’ Web sites. But the real challenge for many is how to interpret and use that data effectively — especially when the sheer volume of that data seems too daunting for any kind of meaningful analysis. Enter DMA's first-edition “Web Analytics Report.”

November 14, 2007
PRC Briefs DMA Members on Final Ratemaking Regulations
DMA hosted an online and teleconference briefing for its members with Steve Sharfman, general counsel of the Postal Regulatory Commission (PRC), to further clarify the PRC’s new ratemaking procedures for the US Postal Service (USPS).

November 12, 2007
DMA's New 'Getting Creative With Copywriting' Report Is Devoted Exclusively To Direct Mail Copy
DMA announced its first-ever, just-released report titled “Getting Creative with Copywriting,” which is filled with research devoted exclusively to direct mail copy.

November 12, 2007
National Conference on Operations & Fulfillment (NCOF) Set for April 7-10 in Orlando
DMA and Penton Media Exhibitions are joining forces to present the 17th Annual National Conference on Operations & Fulfillment (NCOF), which will take place April 7–10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL. The United States Postal Service (USPS) is the official sponsor of NCOF 2008.

November 8, 2007
Email Experience Council Releases Schedule for Email Evolution Conference
eec, DMA's email marketing arm, announced the release of the schedule for its inaugural Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008.

November 8, 2007
NCDM 2007 Keynote Speakers Reveal Secrets Behind Turning Consumers' Discretionary Spending into Reliable Income
Keynoters for the National Center for Database Marketing (NCDM) 2007 Conference will reveal their database marketing secrets during the event that will be co-presented by DMA and DIRECT magazine. NCDM 2007 will take place December 10–12 at Mandalay Bay Resort & Casino in Las Vegas.

November 2, 2007
DMA Highlights the Critical Importance of Advertising- Supported Internet Content at FTC Town Hall Meeting on Behavioral Marketing
DMA participated in the Federal Trade Commission’s (FTC) Town Hall Meeting on Behavioral Marketing. As part of a panel discussion, DMA’s Senior Vice President for Government Affairs, Jerry Cerasale, emphasized the importance of responsible data collection by marketers, and highlighted the critical role such data plays in keeping Internet content free and accessible to all Americans.

November 1, 2007
DMA Survey Finds That the Majority of Web Users Prefer the Current Model of Online Advertisements
On the first day of the Federal Trade Commission’s (FTC) workshop on "Online Behavioral Targeting," DMA indicated that providing relevant marketing materials to consumers online is fueling the unprecedented growth in the Internet.

October 30, 2007
DMA Lauds Congress for 7-Year Extension of Internet Tax Moratorium to 2014
DMA commended Members of the House for accepting the Senate’s seven-year extension in advance of the Internet Tax Moratorium’s November 1, 2007 expiration date.

October 26, 2007
DMA Lauds Senate for Further Extension of Internet Tax Moratorium to 2014
DMA commended Members of the Senate for passing a seven-year extension in advance of the Internet Tax Moratorium’s November 1, 2007, expiration date.

October 25, 2007
DMA Insert Media Council to Honor Paulette Kranjac, Dennis Erickson, and Lenox Collections
Just as comedian Patton Oswalt clocked celebrity Flavor Flav on Comedy Central, DMA's Insert Media Council plans kidding and kudos for its honorees during its annual Roast & Toast Holiday Luncheon.

October 25, 2007
NCDM Presents New Features for Upcoming 2007 Conference & Exhibition
The NCDM 2007 Conference will present exciting new features designed to equip attendees with results-driven database marketing strategies. Co-presented by DMA and DIRECT magazine, NCDM 2007 will take place December 10–12 at the Mandalay Bay Resort & Casino in Las Vegas, NV.

October 24, 2007
DMA Seminar Has Predicting Customer Behavior Down to a Science
The new DMA seminar, “When Intuition Isn’t Enough: The Science of Predicting Customer Behavior,” teaches a theory that may rub a few the wrong way at first: marketers need to use science to predict consumer behavior — not gut feelings.

October 23, 2007
NCDM 2007 Conference & Exhibition to be Held December 10-12
The National Center for Database Marketing (NCDM) 2007 Conference & Exhibition will be held December 10-12 at Mandalay Bay Resort in Las Vegas. The conference and exhibition is co-owned and co-presented by DIRECT Magazine and DMA.

October 22, 2007
United We Stand: DMA Seminar Creates a Web of Teamwork
In the new DMA seminar, "Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture," marketers from both sides of the fence come together to gain a thorough understanding of what it takes to market a Web site to its full potential.

October 17, 2007
Direct Marketing Association Presents 2007 International ECHO Awards
DMA presented its 2007 International ECHO Awards. Reflecting multichannel direct marketing’s growing influence on the global marketing landscape, DMA presented a total of 130 ECHO awards to multichannel direct marketing campaigns from the US and 37 other nations.

October 16, 2007
DMA Lauds House for Passage of Internet Tax Moratorium Extension
DMA commended members of the US House of Representatives for passing H.R. 3678, the Internet Tax Freedom Amendment Act of 2007 in advance of the Internet Tax Moratorium’s November 1, 2007, expiration date. H.R. 3678 extends the Internet Tax Moratorium another four years to 2011.

October 16, 2007
DMA Names Microsoft-MSN 2007 Marketer of the Year
Microsoft-MSN thought outside of the box when it created advertising platform Microsoft adCenter and produced the critically acclaimed Live Earth project, which integrated television, radio, Internet, and audiences to bring a live concert to the world while raising awareness about global warming. DMA honored those achievements, presenting Microsoft-MSN with DMA’s 2007 Marketer of the Year Award.

October 16, 2007
DMA's Quarterly Business Review (QBR) for Quarter III Indicates 17th Consecutive Quarter of Positive Results
DMA's Quarterly Business Review (QBR) for the third quarter of 2007 was released, complete with 2008 forecasts for marketers and suppliers. The 32-page report details how the greater direct marketing community — including direct marketers, agencies, and suppliers — collectively experienced a 17th consecutive quarter of positive economic growth.

October 16, 2007
Direct Marketing Expenditures Account for 50% of Total Advertising Expenditures, DMA's 2007 'Power of Direct Marketing' Report Unveils
Despite a US economy that shows signs of softening in key areas, growth is predicted in direct marketing (DM) expenditures, sales, return on investment (ROI), and employment through 2008, as reported in The Power of Direct Marketing, DMA's annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. The 2007 edition of the DMA report, which was first published in 1995, was released.

October 16, 2007
Ronald Bliwas and Charles Morgan Inducted into DMA Hall of Fame at DMA07 in Chicago
Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct response television agency in the nation, and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology, were inducted into the DMA Hall of Fame.

October 15, 2007
DMA Launches New 'Commitment to Consumer Choice' Guidelines to Empower Consumers and Build Consumer Trust
DMA announced its “Commitment to Consumer Choice” (CCC) guidelines that apply to all DMA members using mail to communicate with consumers. The CCC is DMA’s public assurance that all Association members will follow specific practices to honor consumer choice in the receipt of solicitations.

October 14, 2007
DMA Board Elects Donn Rappaport 2008 Chairman of the Board
The DMA Board of Directors announced the election of new officers and Board members for 2007–2008. The terms of office for the new officers and Board members commenced at DMA’s Annual Business Meeting.

October 14, 2007
It's a Brand New Day at DMEF! Foundation Raises $500,000 at Awards Dinner for Direct/Interactive Marketing Education
It’s a brand new day at the DMEF as more than 350 direct marketing professionals and academics gathered to raise more than $500,000 for direct/interactive marketing education at the university level.

October 13, 2007
DMA Releases 5th Annual 'Response Rate Trends Report'
For nearly 30 years, direct marketers have been asking DMA “What’s the typical response rate for a direct marketing campaign in my profession and product category, and what channels will yield the best response?” Five years ago, DMA put all the answers in one book. Today, DMA’s 2007 Response Rate Trends Report is bigger and better than ever.

October 13, 2007
Direct Marketing Educational Foundation Elects New Board, Re-Elects Chairman Al Dyon
DMEF elected officers and nine new members to its Board of Trustees. They will oversee the Foundation, which is moving forward in 2007–2008 with a recharged mission to exponentially improve service to the direct/interactive marketing community of educators, professionals, and students.

October 11, 2007
DMA Lauds House Judiciary Committee for Action on Internet Tax Moratorium
DMA commended Members of the House Judiciary Committee for passing H.R. 3678, the Internet Tax Freedom Amendment Act of 2007 in advance of the Internet Tax Moratorium’s November 1, 2007, expiration date. Sponsored by House Judiciary Committee Chairman John Conyers (D-MI), H.R. 3678 would extend the current Internet Tax Moratorium by another four years until 2011, rather than make it permanent.

October 10, 2007
Danette Dickerman, Joan Renfrow to Receive DMA Broadcast Council's 2007 Jake Weisbarth Spirit Award
DMA's Broadcast Council announced that Danette Dickerman, director of media for Nautilus, Inc.’s Direct Division, and Joan Renfrow, president of ONYX Productions, will be honored as co-recipients of the council’s 2007 Jake Weisbarth Spirit Award.

October 8, 2007
With New DMA Seminar, Many Roads Lead to Customer Acquisition
Direct marketers with one-track minds will be very welcome at DMA's new seminar, “Optimize Media Channels for Creative Prospecting.” That is, as long as that “one track” is the desire to explore every possible channel to accomplish the singular goal of acquiring new customers.

September 27, 2007
Email Experience Council Releases Retail Welcome Email Benchmark Study
EEC, DMA's vertical working group that’s focused on the email marketing industry, released its second annual Retail Welcome Email Subscription Benchmark Study. The study, which examines the welcome emails of 118 of the top online retailers tracked via RetailEmail.Blogspot, identifies a number of best practices and provides benchmarks in the areas of merchandising, relationship-building, deliverability, and CAN-SPAM compliance.

September 25, 2007
DMA Files Comments on PRC's Ratesetting Reform Proposals
In response to proposed rules issued August 15, 2007, by the Postal Regulatory Commission (PRC) for a new system of postal ratesetting as authorized by the Postal Accountability and Enhancement Act (PAEA), the DMA submitted formal comments to the PRC that addressed a number of concerns about how direct mailers would be affected by the proposed policies.

September 14, 2007
DMA Enhances Quarterly Business Review (QBR) with New Metrics
With brand new metrics, updated figures, and expanded access, DMA's Quarterly Business Review (QBR) for Q2 2007 is new, improved, and ready for the marketing world. The 30-page report details how the greater direct marketing community — including direct marketers, agencies, and suppliers — collectively experienced a 16th consecutive quarter of positive economic growth.

September 14, 2007
DMA Opposes New Alternative Sourcing Proposal Before Streamlined Sales Tax Governing Board
In a letter to Scott Peterson, the Executive Director of the Streamlined Sales Tax Governing Board, DMA expressed its strong opposition to the “Alternative Sourcing Proposal,” a complex, tiered taxing protocol that would further complicate interstate commerce for businesses and customers. The Alternative Sourcing Proposal will be considered by the Streamlined Sales Tax Governing Board at its September 19–20 meeting in Kansas City.

September 11, 2007
DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report
DMA's "Multichannel Marketing in the Catalog Industry" report reveals that successful multichannel marketers have consistent and integrated standards across all channels. The study — which is a comprehensive roadmap for best practices and trends in channel integration within the catalog, retail, and e-commerce infrastructures — also reveals that nearly 70% of respondents reported increased multichannel sales over the prior year, and 59% reported increased catalog circulation in 2006.

September 6, 2007
DMA Appoints Dr. Edward T. Manzitti Vice President of Research
DMA announced the appointment of Edward T. Manzitti, PhD, as vice president of research. In his new role, Dr. Manzitti assumes the leadership of DMA’s Research Department, including oversight of the business strategy and operational results of all DMA research products and services.

September 6, 2007
DMEF's Auction for Education Kicks Off
The 2007 DMEF auction — dubbed “Direct Marketers Gone Wild!” — will continue until Tuesday evening, October 16 during DMA07 Conference & Exhibition. Direct Marketers Gone Wild! presents auction bidders a treasure trove of valuable goods, events, and services to bid on.

September 5, 2007
DMA Promotes Alan P. Kuritsky to Senior VP Sales & Marketing
DMA announced the promotion of Alan P. Kuritsky to the position of senior vice president of sales and marketing. Kuritsky, who has served as DMA’s vice president of marketing and chief marketing officer since June 2005, will lead the creation of a new department to advance DMA sales and marketing excellence as well as closely coordinate its member services and benefits, information collection, member data analysis, and marketing campaign execution.

August 29, 2007
Email Experience Council Declares Start of Holiday Retail Email Marketing Season
EEC, DMA's vertical working group that’s focused on the email marketing industry, announced that the holiday email marketing season for retailers has begun. Along with the announcement, the EEC released “Ring-Cha-Ching, Hear Them Ring: The Guide to Gearing Up for the Holiday Email Season,” a 15-page report that discusses retail email marketing trends and practices from the past holiday season.

August 23, 2007
Direct Marketing Educational Foundation and Elsevier Announce New Partnership
Elsevier has been chosen by DMEF to publish its premier journal, beginning January 2008. The DMEF’s Journal of Interactive Marketing is a quarterly, peer-reviewed academic research journal with a mission to shape ideas and issues associated with electronic, interactive, and direct marketing.

August 22, 2007
2007 DMA Hall of Fame Honorees: Ronald L. Bliwas and Charles D. Morgan
DMA President & CEO John A. Greco, Jr. announced the 2007 recipients of the DMA Hall of Fame honors. This year’s two honorees are: Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct-response television agency in the nation; and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology.

August 15, 2007
PRC Proposes Rules for Postal Reform Implementation.
DMA To File Formal Comments, Solicit Member Input.

August 9, 2007
DMANF Recognizes Doctors Without Borders as 2007 Nonprofit Organization of the Year
Annual award preseted at New York Nonprofit Conference.

August 9, 2007
DMEF's Don Kuhn Fund Presents First Scholarship and Research at New York Nonprofit Conference
DMEF's Don Kuhn Fund for Research and Scholarship has presented its first scholarship funds to a deserving student and its first sponsored research. Both were presented at the DMA Nonprofit Federation’s 2007 New York Nonprofit Conference, which is being held at the historic Waldorf-Astoria Hotel.

August 6, 2007
DMEF Taps Marie Adlophe as New VP Programming
The Direct Marketing Educational Foundation has appointed Marie A. Adolphe as the Foundation's new VP of programming. Adolphe took the reins of her new position, arriving with 15 years of corporate experience. Most recently, she served as human resources director for Bertelsmann's Bookspan.

August 2, 2007
DMA Presents Telemarketers Concerns at Senate Committee Hearing
Comments on several key issues related to the oversight of the National Do Not Call Registry and the broader oversight of telemarketing practices.

August 2, 2007
DMA SUPPORTS CAPPING ACCESS FEES FOR NATIONAL DO NOT CALL REGISTRY.
Applauds Committee Vote, Calls for Quick Action on Senate Floor.

July 31, 2007
Email Experience Council Releases Retail Email Subscription Benchmark Study
The EEC, DMA's vertical working group that’s focused on the email marketing industry, announced the release of its second annual Retail Email Subscription Benchmark Study.

July 26, 2007
DMA Tells House Postal Oversight Panel That US Postal Service Must Become 'More Efficient, Not Less Responsive'
In testimony before the House Committee on Oversight and Government Reform Subcommittee on Federal Workforce, Postal Service and the District of Columbia, DMA voiced its potential concerns over the United States Postal Service’s infrastructure and realignment efforts required under the Postal Accountability and Enhancement Act.

July 23, 2007
DMA's 2007 International ECHO Awards Entries Sets All- Time High
DMA's International ECHO Awards competition has long been committed to challenging the status quo. So it’s no surprise that the 1,124 campaign entries submitted for the 2007 ECHOs have shattered all previous records, and more than half of the entries were submitted in new media categories.

July 18, 2007
DMA Seeks Balance in Legislation to Protect Use of Social Security Numbers for Legitimate Business Purposes

July 16, 2007
DMANF s 2007 NEW YORK NONPROFIT CONFERENCE HELPS FUNDRAISERS HIT A HOME RUN
Conference Set for August 8-9 at Historic Waldorf=Astoria.

July 12, 2007
At FTC Summit, DMA Members Lead Discussions on Combating Spam.
FTC Chairman Majoras Praises DMA’s Authentication Work

July 11, 2007
DMA List and Database Council Honors DeVito and Morrison
DMA List and Database Council today announced the 2007 winners of its Ron Davis Young List Professional of the Year Awards.

July 10, 2007
Dr. Peter S. Fader to Receive DMEF's 2007 Robert B. Clarke Outstanding Educator Award
Wharton School Marketing Professor Peter S. Fader, PhD, is the winner of the 2007 Robert B. Clarke Outstanding Educator Award, DMEF's preeminent award to honor an academic’s overall achievement in direct/interactive marketing.

July 9, 2007
DMA Appoints Sue R.E. Geramian Senior Vice President, Communications and Public and Media Relations
DMA today announced the appointment of Sue R.E. Geramian to the newly created position of senior vice president of communications and public and media relations. Geramian will report directly to Dr. Ramesh Lakshmi-Ratan, DMA’s executive vice president & chief operating officer.

July 9, 2007
DMA Creates Email Powerhouse.
DMA’s Email Marketing Council to Merge with Email Experience Council

July 9, 2007
DMA Helps Email Marketers Enhance Reputations and Build Consumer Trust.
New Service, Developed in Partnership with Return Path, Will Check Email Authentication and Other Key Reputation Metrics to Help Members Increase Integrity in Email Marketing.

July 9, 2007
DMA Strengthens Leadership Position with New Offerings for Email Marketers.

July 9, 2007
DMA07 Pre-Conference Keynoter John Adams to Sell 'Smart Advertising' to Marketers
The Martin Agency makes advertising look so easy, even a caveman could do it. But a real campaign is far more complex, and agency Chairman and Chief Executive Officer John B. Adams, Jr. will provide the clues during his keynote address during DMA07’s Pre-Conference, which precedes DMA07 Conference & Exhibition at McCormick Place West in Chicago, IL, October 13–18.

June 27, 2007
Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago
DMA has announced a stellar keynote lineup for the DMA07 Conference & Exhibition, which is set for Oct. 13–18 in Chicago. On Oct. 15, multichannel marketer, author, and fashion icon Kenneth Cole, chairman and CEO of Kenneth Cole Productions, will speak. On Oct. 16, legendary direct marketing ad-agency powerhouse Shelly Lazarus will address conferees. And on Oct. 17, NeXt Gen marketer Jimmy Wales, president of Wikia Inc. and founder of Wikipedia, will keynote.

June 21, 2007
DMA Offers Support for Caller ID Bill
Testifies at Commerce Committee Hearing on the Truth in Caller ID Act.

June 21, 2007
DMEF Announces 2007 Collegiate ECHO Winners; Litle & Co. Sponsors 2007 Competition
DMEF today announced the winners of the 2007 DMEF Collegiate ECHO Competition, which is sponsored by Litle & Co. The 2007 competition, which was conducted during the Fall 2006 and Spring 2007 semesters, attracted entries from undergraduate and graduate colleges nationwide.

June 20, 2007
DMA Disappointed By Postage Rate Decision
Predicts Sharp Decrease in Flat Mail Volumes.

June 20, 2007
DMEF Honors 'Rising Stars' of Direct Marketing at Awards Dinner
The stars shone outside and in last night as the DMEF honored a top corporation and outstanding individuals in direct marketing, recognizing that their best may be yet to come.

June 19, 2007
DMA 2007 'Statistical Fact Book' Adds Creative Chapter, Expands Information About Interactive Media
DMA's 2007 Statistical Fact Book, a perennial bestseller, is hot off the press and better than ever. Now in its 29th edition, the 2007 reference book offers an entirely new chapter about marketing creative, as well as expanded coverage of one of the fastest evolving aspects of direct marketing — interactive media.

June 14, 2007
DMA Analytics Council Embraces Education, Outreach
To help marketers employ analytics optimally, the DMA Analytics Council is strengthening its outreach efforts, bolstered by a new mission statement and an updated blog.

June 13, 2007
Sky Is the Limit for DMA's Search Engine Marketing Council; Energized Council Has All- New Agenda, Events, Educational Opportunities
Agewise, search engine marketing is a fifth grader just hitting a meteoric growth spurt. Knowledgewise, the DMA's Search Engine Marketing Council (SEMC) is the smart kid in the class who throws off the curve. Now that kid’s growth spurt is resulting in more energy to do more things — like the SEMC’s new roster of programming, meeting agendas, and events.

June 12, 2007
DMA Strengthens Guidelines Regarding Data Compiler Responsibilities
New provisions in "Guidelines for Ethical Business Practice" relate to the collection and sharing of consumer information by data compiler organizations.

June 12, 2007
DMA Teleservices Council Honors Sam Kades, Jane Bulman
Every American recognizes the question. "How would you rate the service you received during this call?" Two of those responsible for ensuring that such service is excellent were rewarded and celebrated today in Las Vegas for their hard work and dedication to the teleservices profession, courtesy of the DMA Teleservices Council.

June 7, 2007
Marketers Find Expert Answers During DM Days New York 2007
You can never have too much of a good thing. This aphorism seems apt for marketers who will be able to choose from 31 “Ask-the-Experts” roundtable discussions and question-and-answer forums at the 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

June 6, 2007
DMA List and Database Council to Honor ALC's Fran Green with 2007 List Leader of the Year Award
The DMA List and Database Council is pleased to announce that Fran Green, president of Data Management for American List Counsel, Inc. (ALC), will be the recipient of the DMA List Leader of the Year Award for 2007.

June 5, 2007
Business Groups Oppose Spyware Legislation
DMA joins 30 other associations and companies in opposing the Securely Protect Yourself Against Cyber Trespass Act (H.R. 964)

June 5, 2007
DMA Calls for Quick Decision on Postal Rates
Asks Postal Governors for Long-Term Rate Relief for Standard Mail Flats

June 5, 2007
DMA Relaunches 'Marketing Technology Council'
DMA today announced that its Marketing Technology and Internet Council will be born anew as the DMA Marketing Technology Council (MTC). With a new name and a fresh mission, this council plans to think outside the silo and focus on education, multi-discipline communication, and integration.

June 4, 2007
DMA International Council to Honor MLA's James Thornton and IAPA s Daniel Rutenberg
The DMA's International Council has announced its 2007 honors. This year, the council will present James Thornton, managing director of Mailing Lists Asia (MLA), with its Lifetime Achievement Award, and Daniel Rutenberg, director of marketing for International Airline Passengers Association (IAPA), with its International Direct Marketer of the Year Award.

June 4, 2007
DMA Quarterly Business Review (QBR) Reflects 15th Consecutive Quarter of Positive Results
The greater direct marketing community — including direct marketers, suppliers, and agencies — collectively experienced a 15th consecutive quarter of positive economic growth. That is a key finding of the DMA's Quarterly Business Review (QBR) for the first quarter of 2007.

June 1, 2007
Expertise Extravaganza at DM Days New York 2007
Unravel the mysteries and rich potential of search engines. Reduce churn. Build a robust email strategy. Synergy is the key as marketers and session leaders dive in to explore these topics and more during five Special Concentration Workshops at the 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21.

May 31, 2007
New DMA Research Shows Direct Marketing Drives and Supports Branding Across All Marketing Channels
The lines between direct marketing and brand marketing have all but disappeared, according to the results of a new survey by the DMA. The report, "The Integration of DM and Brand," shows how direct marketing's versatility and measurability have led marketers to integrate direct marketing tactics into all brand marketing efforts across multiple channels.

May 29, 2007
DM Days New York Offers Eight Tailored Tracks to Pinpoint Conferees' Needs
If a direct marketer’s goal is to attain specific, targeted skills pronto, that professional will hit the bull’s-eye during the 2007 DM Days New York Conference & Expo. The conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 – 21, will offer eight programming tracks of concurrent sessions with beginner, intermediate, and advanced levels of training.

May 29, 2007
DMA and FTC Co-Sponsor Boston Workshop on June 15.
Green Lights & Red Flags: Rules of the Road for Advertisers and Direct Marketers.

May 25, 2007
'The Changing Faces of Direct' to be Focus of DM Days New York Keynote Panel
The keynote panel “The Changing Faces of Direct: Reinventing The Client, The Consumer, The Agency” will show direct marketers how to adapt during